giphy-1.gif

Bonus Lesson💕

I know you didn't think I would just leave you hanging! After Lesson 6, i’m not going to lie- I was a little sad. I felt like I really connected with each of you boss babes, I began to think of all the typos I made lol and if I gave you guys enough resources, and if the course was actually helpful…Then I began to think of all the things I didn’t include in the course, and it hit me! give them an extra lesson!!!

uIncludes: Letures


let’s do this textbook style.

giphy-2.gif

contents.

1. Instagram Bio

2.Personal vs business page

3. Pitching to potential influencers

4. How much should I charge.

INSTAGRAM BIO.

I honestly wish I had an entire lesson on Instagram, because it is such a lucrative platform, especially when used correctly. Believe it or not before a potential new followers hits that follow button or even sees your content their first impression of you is your bio… and first impressions are everything. So let’s take a look at my bio.

Screen Shot 2018-12-18 at 5.41.06 PM.png

Ratio.

I’m into numbers so this is hella important to me. Your numbers need to appear as if you are unbothered, and casually cool even on your worst day.

Screen Shot 2018-12-20 at 12.48.51 PM.png
200w.gif

the rules:

1. We aren’t looking for followers, followers are looking for us.

Make sure that the number of people you are following are less than your number of followers. Personally, when I come across a cool profile and they are only following a few people it makes me wonder what would make me cool enough for them to follow me

Screen Shot 2018-12-20 at 12.53.09 PM.png
giphy-3.gif

2. We aren’t here for anyone’s entertainment.

Please make sure that your number of post, and the number of people you are following do not exceed your number of followers. If I come across a profile with a ton of post I automatically think of my po’ timeline that will be flooded with one persons content.

Bio.

Screen Shot 2018-12-18 at 5.36.34 PM.png

OK! the fun part, the bio! This is where you tell people what you are all about! Looking at my bio- short and sweet yet informative and professional af.


giphy-5.gif

less is more.

The first line is my tag line- letting people know that the content that they are about to view is all handmade- and intended only for boss ass self-made ass individuals.

The second line lets people know that i’m not new to the game…so, they can trust me with their order.

Location!!! duh this should be a no brainer but you will be surprised how many people don’t add a location on their profile. When people see something they like they want to know how close the item is to them! let them know shawty!

Personal vs Business page.

ooo this one was a super tough one for me! i’ve always been so literal so I never fully understood the concept of personal vs business like wasn’t the goal of a business to show the brand’s personality… like hello i’m the designer whats wrong with making some parts of the page personal? … that was literally my thinking a year ago… When I decided to rebrand myself this topic was up for discussion let me tell you what i’ve discovered.

giphy.gif

Personal page.

Personal pages tell the world what you ate, where you are traveling too next, or the type of day you are having- typically things you would share with family, friends, and ugh some co-friends. As your brand grows, your personal page is almost like a reality show and in between commercials you advertise your product- don’t believe me …ask the Kardashians.

giphy-1 2.gif

business page.

Your business page is for your brand, not you! (trust me it took me a min to understand this) Your business page should mimic your brand’s aesthetic from the photos to the catchy words in your caption- everything needs to vibe and work together. If you are selling a product your business page can showcase the product being used in different situations showing your audience how versatile it maybe. Once you get into the swing of the things your captions can tell your brands story in a very relatable way.

giphy-3.gif

captions.

For the longest I absolutely hated captions… I would have a bomb ass picture in my phone for days just because I couldn’t come up with an equally catchy caption. But let me put you up on game how to make captions best work for you.




Like i’ve stated.

When it comes to your brands page your caption should do at least one or more of the following.

  1. Tell your brand’s story.

  2. Engage with your following.

  3. Direct followers to your site.

  4. Direct followers to purchase.

  5. Educate.




Tell your brand’s story.

 
Image-1.jpeg
 
 

 

Engage with your following.

 
 
 

Direct followers to your site.

 
Image-1-3.jpeg
 
 

Direct followers to purchase.

 
Image-1-4 2.jpeg
 
 

Educate.

 
Image-1-5.jpeg
 

 

Influencers.

People often think if they can get their product on that one celebrity that somehow they will instantly take off, sadly that isn’t true.

giphy-2.gif

Just because an influencer may have a million followers doesn’t mean that if they post your product that your brand will instantly sky rocket. You have to pay attention to more than their numbers you have to ask yourself the following questions:

1. Will their audience like my product?

2. Does my product align with their following ( Ex. influencer is known for styling clothes so people eagerly wait their next post to see what their wearing)

3. Will I benefit from them wearing/using my product. (Remember when you send out your product, you are helping that influencer especially if your product aligns with their following make sure you ask yourself will you benefit from it- Maybe there is a certain person that follows them that you would like to notice your item- that may easily be away you can benefit from the exchange.


If you answered no to any of the questions above then understand that it may not benefit you sending out your product to that particular influencer.

giphy-6.gif

if you answered yes

1. Make my presence known through a comment. Ex. You would look so fire in our CheyenneKimora Durag ( I know very simple, but believe it or not us human are nosey even if we not fucking with it we will still look- now when you get a like, or comment back…ding ding ding… you found your match.

2. Slide into their Dm’s- Personally I hate this option because if they aren’t following you, they will not be notified of your DM. So you can be sitting there for months behind lord knows how many people.

3. Send an Email- they have it in their bio for a reason, and believe it or not in 2019 you will beat the crowd by sending an email because you will be surprised how many people are not willing to type up an email.

Your msg/email should …

  1. Be short, and to the point.

  2. Should set the tone of your brand.(verbiage)

  3. Compliment the potential influencer in a unique way- I’ve been following you for quite some time, and I love….”

  4. Tell them about your brand and what you want to do with them ( you embody everything my brand is about I would love to gift you this durag- or make it business… I feel like you and your audience will genuinely love my product, What are your rates for posting.  

giphy-11.gif

lets talk schmoney.

Don’t undersell yourself with an influencer their cool and all- but you are equally as cool. If you approach them as an equal they will treat you as such. If you approach them as a fan wanting to work with them get ready to send that check lol. I’m sorry but thats just how the world works.

giphy-8.gif

personally…

If you are able to pull off a collab then by all means go for it. But, if the influencer is pretty straight forward and drop those rates then the ball is in your court. Personally I like to see longevity in the relationship I build with people. So when working with an influencer- I only work with them if there is an underlying friendship- we both appreciate one another’s craft- or we genuinely vibe- if it comes with a price- i’m sorry thats not the type of energy I build on.

More Schmoney.

giphy-18.gif

Dollar Dollar bill y’all.

OMG! This topic haunted me for years! Please let me save you some time. Please take the time to read this section because girl- it will gather your real quick. Please learn from the following mistakes:

giphy-9.gif

broke bitch.

When I first began my business my mentality was very “broke” I was struggling so I imagined how many of my followers were struggling- and even though my pieces were handmade and required hourssssss- I was cheating myself because of my thinking and my prices reflected that. Starting your brand you have to know the end goal and keep that image with you throughout all of your decision making, and in due time you will be creating your own path to the goal you envisioned.

giphy-11.gif

desperate bitch.

Young me was so desperate for money that I would find ways to create a broad price range for customers by offering both inexpensive and expensive pieces. sMmh. please excuse young me she didnt know any better. You would rarely find two different tax brackets shopping in the same place. Know who you are catering to and do exactly that…cater to them. Walmart knows who their customer is- the area they live, and the amount of money they make- and so does target.

giphy-12.gif

zero confidence bitch.

Back then I knew I delivered a great quality product- but I lacked confidence, not only did I think I wasn’t capable of making past a certain amount of money (talking about locking yourself in your mind) I also thought that my pieces weren't good enough. I had to learn the hard way by staring at an empty bank account for months wondering how come my hard work wasn’t paying off- while other people are swimming in dough. Once you change your thinking- and stand by your pricing whether you can actually afford it or not- you will start to see that there is a larger moving world around you- and you can move past your circumstances in a positive way.

Pricing.

I wish I had another chapter dedicated to pricing alone. The conversations would be endless. Here is a simple breakdown of what all she be factored into your price.

giphy-13.gif

cost of materials.

This should be the first tier of your pricing. How much did it cost you to produce the product. The cost per button, cost her label, cost per yard…you get the idea.

giphy-14.gif

markup.

Now that you tallied up cost of materials its time to include everybody and they mama to the price so you can keep the products coming, and keep some money in your pocket. in the clothing industry prices can easily be marked up to 110-350%. if you need help calculating that click the link to try out this profit margin calculator.

giphy-15.gif

congrats Boss babe

I couldn’t send you off without a few extra pointers but the party doesn’t have to stop here. Would you like to keep the conversation going? have questions about any of the chapters? or are looking for one on one mentorship with your girl CheyenneKimora, check out my phone plans below.

200w.gif

$59

one time payment- one hour phone call

200w-1.gif

$80

TWO (2) ONE HOUR PHONE CALLS